Privacy Policy

HerFuel Privacy Policy

Last updated: 15/10/2025

This Privacy Policy describes how HerFuel (“we”, “us”, “our”) collects, uses, and protects your personal information when you visit or make a purchase from tryherfuel.com (the “Site”).

By using our Site, you agree to the practices described below. We are committed to safeguarding your privacy and ensuring that your personal information is handled securely and responsibly.

1. Collecting Personal Information

When you visit our Site, we collect certain information about your device, browsing activity, and the details necessary to process your purchases.
“Personal Information” means any data that can directly or indirectly identify you as an individual.

Below we explain the types of Personal Information we collect and the reasons for doing so:

a. Device Information

Examples of data collected:

  • Web browser type and version

  • IP address and time zone

  • Cookie data

  • Pages viewed and search terms

  • Interactions with our Site

Purpose of collection:
To ensure proper Site functionality, improve user experience, and analyze Site performance.

Source:
Collected automatically through cookies, log files, web beacons, or analytics tools.

Disclosure:
Shared with our e-commerce platform provider (Shopify) and analytics providers such as Google Analytics.

b. Order Information

Examples of data collected:

  • Name

  • Billing and shipping address

  • Email address and phone number

  • Payment information (processed securely via third-party providers)

Purpose of collection:
To fulfill your order, process payments, arrange delivery, and provide order confirmations.

Source:
Collected directly from you during checkout or account registration.

Disclosure:
Shared with Shopify and our payment processors for legitimate business purposes.

c. Customer Support Information

Examples of data collected:

  • Name

  • Email address

  • Phone number

  • Details of your enquiry or issue

Purpose of collection:
To provide assistance, resolve issues, and ensure high-quality customer service.

Source:
Collected directly from you when you contact us.

2. Minors

Our Site is not intended for individuals under the age of 18.
We do not knowingly collect personal data from children.
If you believe your child has provided us with Personal Information, please contact us at support@tryherfuel.com to request deletion.

3. Sharing Personal Information

We only share your information when necessary to provide our services or comply with the law.

Examples:

  • Shopify: Our store platform provider. View Shopify’s Privacy Policy

  • Compliance with Laws: We may share information if required to comply with legal obligations or protect our rights.

  • Third-Party Service Providers: We may use trusted partners for delivery, analytics, and advertising. These providers are bound by strict confidentiality and data protection agreements.

We do not sell or rent your personal information.

4. Behavioural Advertising and Analytics

We use your data to improve your experience and deliver relevant content and offers.

Examples:

You can opt out of targeted advertising through your browser settings or the links above.

5. Using Personal Information

We use your information to:

  • Process and fulfill orders.

  • Communicate with you about your purchases.

  • Provide updates, offers, and product information (if you’ve opted in).

  • Improve our products, services, and website experience.

  • Detect and prevent fraud or unauthorized activity.

6. Lawful Basis for Processing (GDPR)

If you are a resident of the UK or EEA, we process your personal data under the following lawful bases:

  • Your consent

  • Performance of a contract (e.g. fulfilling an order)

  • Legal obligations

  • Legitimate interests (e.g. improving user experience and preventing fraud)

7. Retention of Personal Information

We retain your information only as long as necessary to fulfill the purposes outlined here, unless a longer retention period is required by law.
You may request deletion of your data at any time by contacting support@tryherfuel.com.

8. Automated Decision-Making

We do not engage in fully automated decision-making that has legal or significant effects on you.
Our partners (e.g. Shopify) may use limited automated tools for fraud detection and risk assessment (e.g. temporary IP or card denylists).

9. Your Rights (UK & EEA Residents)

You have the right to:

  • Access, correct, or delete your Personal Information.

  • Withdraw consent at any time (where processing is based on consent).

  • Object to processing based on legitimate interests.

  • Request data portability.

  • Lodge a complaint with your local data protection authority.

To exercise these rights, please contact support@tryherfuel.com.

10. Cookies

We use cookies and similar technologies to enhance your browsing experience and analyze Site performance.
You can adjust your browser settings to refuse or delete cookies, but some Site functions may not operate properly.

For more information, visit www.allaboutcookies.org.

11. Do Not Track

We do not alter our data collection practices when a Do Not Track signal is detected from your browser.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, technology, or legal requirements. Updates will be posted on this page with a new “Last updated” date.

13. Contact Information

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

HerFuel
Operated by JRETAIL ENTERPRISES LTD
71–75 Shelton Street, London, WC2H 9JQ, United Kingdom
Email: support@tryherfuel.com

Business Hours: Monday–Sunday, 9 am–5 pm (UK Time)

If you are not satisfied with our response, you have the right to contact the Information Commissioner’s Office (ICO):
👉 https://ico.org.uk/make-a-complaint/